Digital Signage

Digital Signage is a form of visual communication using electronic dynamic display. Digital displays use technologies such as LCD, LED, projection and e-paper .

They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences. Context-aware Digital Signage leverages technologies such as sensors, cameras, beacons, RFID technologies, software programs and network connectivity to monitor the ambient environment, process information and deliver promotional messages based on environmental cues